LSL Property Services Plc is one of the leading residential property services providers within the UK. With major brands under its umbrella including Your Move, Reeds Rains, e-surv, First Complete and Marsh & Parsons amongst others, we are a nationally recognised business and one of the UK’s most innovative and award winning property services providers.
We are looking to recuit an experienced Marketing Analyst into out York office
This is an exciting opportunity to look after the Marketing Analyst for two of the biggest estate agency brands in the UK.
In this role you will provide leadership in measurement and analysis for LSL strategic marketing projects and strategy development. You will establish and maintain consistent and comparable KPI tracking for key strategic projects across all 12 LSL brands. You will also take responsibility for the website tracking of the smaller LSLi brands, where the marketing teams do not have dedicated Digital resource.
(i) Website conversion; (ii) Portal Spend (Rightmove & Zoopla) Optimisation; (iii) Signboard (For Sale/Sold Signs and To Let/Let signs) Optimisation & (iv) Referral Schemes.
Testing & Implementation of Improvements
Content & SEO
Knowledge and Expertise
Solid understanding of web analytics and industry-standard web analytics platforms
Strong understanding of web analytics implementation throughout websites and applications, and performing quality checks to ensure tracking and reporting is correct
Demonstrated understanding of basic marketing principles
Demonstrated understanding of analysing basic financial metrics: ROI, budget management and tracking
Strong proficiency in Microsoft Word, PowerPoint and Excel
Strong written & verbal communication skills
Strong internal and external customer service skills
Extreme attention to details and outstanding organisational skills
Self starter, highly motivated to excel w/minimal supervision