Digital Marketing Manager

Job ID
2018-9887
York
Category
Marketing/PR
Salary
Competitive
Position Type
Permanent Full-Time
Car Allowance
No
Bonus Scheme
No

Job Profile

LSL Property Services Plc is one of the leading residential property services providers within the UK. With major brands under its umbrella including Your Move, Reeds Rains, e-surv, First Complete and Marsh & Parsons amongst others, we are a nationally recognised business and one of the UK’s most innovative and award winning property services providers.

 

We are looking to recuit an experienced Digital Marketing Manager into out York office.

 

In this role you will provide Digital Marketing expertise to the LSL group of companies by identifying opportunities, leading cross-brand digital marketing projects, initiating new digital campaigns, introducing new digital techniques, analysing all digital activity and coaching existing marketing teams, with a view to making LSL’s digital marketing best in class.


Main Accountabilities

  • Lead 4 high priority digital projects that have been identified in the LSL Strategic Planning Process; For 2018/2019 These are (i) Website conversion; (ii) Portal Spend (Rightmove & Zoopla) Optimisation; (iii) Signboard (For Sale/Sold Signs and To Let/Let signs) Optimisation & (iv) Referral Schemes.
  • Working with existing brand website/marketing teams and customer insights, identify opportunities for and lead new digital marketing campaign ideas, new tools and techniques across all digital disciplines as appropriate, in pursuit of market share.
  • Consult and advise on digital marketing campaign elements of current marketing strategies/activities and support current teams to deliver increasingly effective digital marketing
  • Ensure all project and digital marketing activity is tracked and analysed; add intelligent analysis and interpretation to maximise insight, opportunity and learning
  • Develop and own central reporting dashboard(s) and ROI analyses for digital marketing activities across the group
  • Interact with current Digital Agencies and support current teams to assess and switch/recruit new agencies or develop in-house expertise as appropriate
  • Ensure investment in digital marketing is optimised
  • Communication and collaboration with all LSL Brand Marketing teams and Directors (LSLi), E-Marketing & PR/Social Media teams; with IT teams; HR and branch networks
  • Responsible for 1 direct report (digital analyst)
  • Working with existing brand website/marketing teams and customer insights, identify opportunities for and lead new digital marketing campaign ideas, new tools and techniques across all digital disciplines as appropriate, in pursuit of market share.
  • Consult and advise on digital marketing campaign elements of current marketing strategies/activities and support current teams to deliver increasingly effective digital marketing
  • Ensure all project and digital marketing activity is tracked and analysed; add intelligent analysis and interpretation to maximise insight, opportunity and learning
  • Develop and own central reporting dashboard(s) and ROI analyses for digital marketing activities across the group
  • Interact with current Digital Agencies and support current teams to assess and switch/recruit new agencies or develop in-house expertise as appropriate
  • Ensure investment in digital marketing is optimised
  • Communication and collaboration with all LSL Brand Marketing teams and Directors (LSLi), E-Marketing & PR/Social Media teams; with IT teams; HR and branch networks
  • Responsible for 1 direct report (digital analyst)

Technical Competencies/Skills

  • Comprehensive Digital Marketing expertise
  • Campaign & Website analytics & research/UX
  • Marketing
  • Creative
  • Analytical
  • Commercial
  • Project/Traffic Management

Experience, qualifications and other requirements specific to the role

  • Experience of working in established e-commerce outside of property market essential
  • Experience of managing multiple brands ideal but not essential
  • Project Management
  • Matrix organisations

Additional details of exceptional aspects of the demands of the role

  • Based in York, but regular travel to other LSL brand locations essential (the HOME COUNTIES)



 

 

 

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